To Oversee or Go Overseas
As a project manager at Origin Digital, I’ve been fortunate enough to work with new technologies ranging from live event streaming and player development to Content Management System (CMS) deployments. Given my customer-facing role, I’m able to deal with various facets of the business and connect such insight to the demands of today’s market.. My dealings with separate sides of the business spectrum gives me a complete view of the entire end-to-end production process, allows me to identify potential pitfalls as well as opportunities for the client.
I believe organizations preparing for their future in IP broadcast should look to its employees in order to differentiate themselves from market competitors. Rather than strictly focus on tech upgrades, companies involved in the IP space should utilize new ideas from its employee base. Leveraging original concepts from internal resources can possibly lead to innovative ways to use technology already in place.
While certain technical upgrades are necessary to stay relevant, such upgrades can only provide a temporary edge as rivals will eventually advance their capabilities to match yours which brings me to my point - use employee intel in order to assist in how you "productize" your company’s services. For instance, HD encoding as a service is considered standard for many online content providers making it increasingly difficult for service providers to differentiate themselves from their competitors. If they were to, however, promote their intellectual services along with their technical capabilities, it would showcase a much more premium service, which ultimately can only exist within one organization.
As the digital media industry leaves its nascent phase and settles into a real ROI-driven business model, companies should look to its internal community to better understand how the common user views the online world. Who could be a better use case than your own employees who strive for nothing but the best and make data analysis part of their professional daily life?
Take Origin Digital for example. Here we’ve increased the production of measurement and analytical tools for specific verticals and customers and directly improved user experiences for different users. After we gather the data, our next step is to create methods to review and cross reference what we learned from various users to better understand how specific users interacted with the application in use.
A model such as the one explained above provides content providers, service providers, and end-users with several benefits. Content providers are provided with flexible technical service provisioning and at the same time service providers can quickly add clients to the its platform to support a full gamut of needs at little to no cost to their business omitting costly custom development work for each and every client. In the end, the user never misses a beat and is provided with a better experience each time as the service provider continues to analyze each online interaction. All three parties win with this model.
Author: Haywood Batchelor, Project Manager
I believe organizations preparing for their future in IP broadcast should look to its employees in order to differentiate themselves from market competitors. Rather than strictly focus on tech upgrades, companies involved in the IP space should utilize new ideas from its employee base. Leveraging original concepts from internal resources can possibly lead to innovative ways to use technology already in place.
While certain technical upgrades are necessary to stay relevant, such upgrades can only provide a temporary edge as rivals will eventually advance their capabilities to match yours which brings me to my point - use employee intel in order to assist in how you "productize" your company’s services. For instance, HD encoding as a service is considered standard for many online content providers making it increasingly difficult for service providers to differentiate themselves from their competitors. If they were to, however, promote their intellectual services along with their technical capabilities, it would showcase a much more premium service, which ultimately can only exist within one organization.
As the digital media industry leaves its nascent phase and settles into a real ROI-driven business model, companies should look to its internal community to better understand how the common user views the online world. Who could be a better use case than your own employees who strive for nothing but the best and make data analysis part of their professional daily life?
Take Origin Digital for example. Here we’ve increased the production of measurement and analytical tools for specific verticals and customers and directly improved user experiences for different users. After we gather the data, our next step is to create methods to review and cross reference what we learned from various users to better understand how specific users interacted with the application in use.
A model such as the one explained above provides content providers, service providers, and end-users with several benefits. Content providers are provided with flexible technical service provisioning and at the same time service providers can quickly add clients to the its platform to support a full gamut of needs at little to no cost to their business omitting costly custom development work for each and every client. In the end, the user never misses a beat and is provided with a better experience each time as the service provider continues to analyze each online interaction. All three parties win with this model.
Author: Haywood Batchelor, Project Manager
posted by Origin Digital at
11:41 AM
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