The Future Horizon of Digital Media

With video consumption at an all-time high, there's been an increased interest in the long-running debate of TV versus PC. Given the availability of bandwidth as well as the option for online distribution services such as Roku and Boxee, we are finding how easy it is to transition online video to becoming the traditional home entertainment system. Couple this with the rising cost of cable and satellite TV services, nowadays many consumers are indeed moving away from their traditional TV service. For those of you who are new to this trend, the convergence of the TV and Internet is not only about receiving TV programming on your computer, but also about bringing the web to your TV.

One major barometer for determining the future of this industry is by trending where companies are spending their ad dollars. Over the past 10 years, there’s been a shift in how marketers sell their products to consumers via the Internet. As technology improves, marketers will continue to target their audiences in a finite fashion; something they were never able do in the past using traditional TV programming. Some cable providers have tried to curb this trend by raising internet service pricing, which is still nowhere near as costly as cable TV. However, with so many options, internet service providers are riding a fine line in pricing themselves out of the market, allowing us to avoid paying sky high fees for internet services that mirror cable TV.

As the Internet pushes to keep up with the consumer, the residential experience and online video will start to be seen as the norm as the switch is to your television set today. Prepare yourself…

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Author: Ray Bridgelall, Solutions Architect